Bombtech Golf Shopify Product Detail Page UI/UX

Bombtech Golf - USAE-commerceShopify2 Resources1 month

Challenges

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Outdated Product Page Design: The existing PDP lacked modern aesthetics and failed to provide an engaging user experience.
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Performance Issues: Slow page load times negatively impacted user engagement and conversion rates.
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Limited A/B Testing Capabilities: The absence of an efficient A/B testing mechanism hindered data-driven design decisions.
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Suboptimal Product Recommendations: The lack of a dynamic 'Frequently Bought Together' feature limited cross-selling opportunities.
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Inadequate Review Integration: The existing setup did not effectively showcase customer reviews, affecting trust and credibility.

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Dual PDP Design Implementation: Developed two distinct product detail page designs to test and compare performance metrics using the Shop Lift app.
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Shop Lift A/B Testing Configuration: Leveraged the Shop Lift app to conduct A/B tests, enabling data-driven decisions for optimal PDP design.
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Custom 'Frequently Bought Together' Component: Implemented a tailored component to dynamically display related products, enhancing cross-selling potential.
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Judge.me Integration: Integrated the Judge.me app to effectively display customer reviews, building trust and social proof.
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Performance Optimization: Enhanced page load speeds through code optimization and efficient asset management, improving overall user experience.