--- title: Salesforce Case Study | FairDeal Real Estate – Salesforce for Lead & Property Management | Tirnav Solutions description: Fairdeal Realtors modernized their commercial real estate operations with Salesforce by integrating Magic Bricks and 99 Acres, automating property and lead imports, streamlining proposal generation using Lightning Web Components, and empowering consultants with role-based data access for efficient deal closure. canonical: https://tirnav.com/case-study/salesforce/real-estate/fairdeal-real-estate-automation --- ![FairDeal Realtors Salesforce for property management and lead tracking](https://tirnav.com/firdeal-hero.webp) # Salesforce Real Estate Automation for FairDeal Realtors in India FairDeal Realtors - IndiaReal EstateSalesforce1 Resources3 Months ## What business challenges did we solve? - • **Manual Property & Inquiry Management:** Fairdeal Realtors was manually collecting property listings and customer inquiries from platforms like Magic Bricks and 99 Acres, resulting in delayed responses and missed opportunities. - • **Lack of Centralized Lead Tracking:** Without a structured sales funnel, consultants found it difficult to manage and follow up with leads effectively. - • **No Automated Proposal Generation:** Property consultants had to manually search for similar listings and create proposals, leading to inconsistencies and slower turnaround. - • **Lack of Smart Search:** Agents manually searched for properties that matched customer requirements, leading to inefficiencies and longer response times. - • **Limited Data Access Controls:** Consultants didn’t have location-specific access, causing clutter and confusion when managing properties and inquiries. ## Results % Lead Response Time 40 → 20 minutes Average lead response time reduced % Proposal Generation Time 24 → 2 hours Average proposal generation time reduced % Property Tracking 0 → 100 % Visibility across the sales funnel ## Which technologies powered this solution? SalesforceApexMagicBrick API Integration99 Acres API IntegrationLWCFlowPDF ## Our technical approach and implemented solution - 1 **Real Estate Portal Integration:** Integrated Magic Bricks and 99 Acres into Salesforce to automatically import new property listings and inquiries in real time, reducing manual work and improving lead response time. - 2 **Custom Sales Funnel Implementation:** Built a structured sales funnel within Salesforce to efficiently manage incoming inquiries, track progress, and improve conversion rates. - 3 **AI Powered Matching Property via LWC:** Developed a Lightning Web Component to display matching properties based on customer requirement like Buy/Rent, Location, Price etc, with filtering and pagination features to help consultants quickly generate personalized proposals. - 4 **Dynamic PDF Property Proposal Generator:** Fairdeal Realtors implemented an automated proposal generation system that shortlists properties based on customer requirements and compiles them into a professional PDF. The system then sends the proposal directly to the customer via email, streamlining communication and reducing turnaround time. - 5 **Role-Based Data Access:** Configured Salesforce sharing settings to allow consultants to access only the property and inquiry data relevant to their assigned cities, ensuring better data control and consultant focus. “ 5/5 Really appreciate the quick & to the point response from Jayesh on one of our projects!!. Akshay Gupta \- CRM Head [Read full review on Google](https://g.co/kgs/XgthVqd "Read full review by Akshay Gupta on Google") Looking to scale up your Real Estate business with Salesforce? [Learn more about our Salesforce service.](https://tirnav.com/services/salesforce) Inspired by This Success Story? ### Company Info - Name:FairDeal Realtors - Location:India - Industry:Real Estate - [Visit Website](https://frpl.in/) ### Project Details - Duration:3 Months - Type:Salesforce - Resource:1 ## Success Stories You Might Like [![EDI Invoice Automation](https://tirnav.com/pk-hero.avif) Logistics ](https://tirnav.com/case-study/salesforce/logistics/pk-enterprises-invoice-automation) Canada 6 Months [ ### EDI Invoice Automation ](https://tirnav.com/case-study/salesforce/logistics/pk-enterprises-invoice-automation) SalesforceJava SpringBootApex+6 [Read Case Study](https://tirnav.com/case-study/salesforce/logistics/pk-enterprises-invoice-automation) 4.9 [![Aument Capital - Financial Service Cloud](https://tirnav.com/aument-capital-hero.jpeg) Wealth Management ](https://tirnav.com/case-study/salesforce/wealth-management/aument-capital-financial-service-cloud) Singapore 3 Months [ ### Aument Capital - Financial Service Cloud ](https://tirnav.com/case-study/salesforce/wealth-management/aument-capital-financial-service-cloud) SalesforceFinancial Service CloudXero API+3 [Read Case Study](https://tirnav.com/case-study/salesforce/wealth-management/aument-capital-financial-service-cloud) 5 [![Salesforce Dynamic Landing Page](https://tirnav.com/ener-saving-hero.avif) Energy & Utilities ](https://tirnav.com/case-study/salesforce/energy-utilities/ener-saving-dynamic-landing-page) Canada 3 Months [ ### Salesforce Dynamic Landing Page ](https://tirnav.com/case-study/salesforce/energy-utilities/ener-saving-dynamic-landing-page) SalesforceVisualForce PageApex+3 [Read Case Study](https://tirnav.com/case-study/salesforce/energy-utilities/ener-saving-dynamic-landing-page) 5