--- title: Salesforce Case Study | Salesforce Automation for Real Estate Sales | Tirnav Solutions description: iBuyNew transformed its real estate sales operations by integrating AirCall VoIP, automating lead distribution and workflows using Salesforce Flow and Distribution Engine, and enhancing marketing engagement through Salesforce Marketing Cloud-resulting in faster response times, better lead conversion, and centralized customer insights. canonical: https://tirnav.com/case-study/salesforce/real-estate/ibuynew-salesforce-automation --- ![iBuyNew Salesforce for property listing](https://tirnav.com/ibuynew-hero.png) # Salesforce Automation for Real Estate Sales & Marketing for iBuyNew Australia iBuyNew Australia Pty LTD - AustraliaReal EstateSalesforce2 Resources6 Months ## What business challenges did we solve? - • **Disconnected Communication Channels:** iBuyNew’s sales and support teams lacked integration between their telephony system and CRM, resulting in missed call logs and poor visibility into client conversations. - • **Manual Lead Assignment:** Leads generated from various property listing platforms were assigned manually, leading to delays, inefficiencies, and inconsistent follow-up. - • **Inefficient Workflow Automation:** Sales processes such as lead follow-up, status updates, and task creation were being handled manually, increasing response time and operational overhead. - • **Delayed Lead Engagement:** Agents often missed the optimal window to engage new leads due to the absence of real-time notifications across communication platforms like Slack. - • **Lack of Centralized View of Buyer Journey:** Customer interaction history was fragmented across systems such as AirCall, CRM, and third-party financial advisors like uFinancial, making it difficult to track the full buyer journey. - • **High Lead Volume with Low Conversion:** Due to the nature of the real estate market, iBuyNew received a high number of inquiries daily but lacked intelligent automation to prioritize and manage these leads effectively. - • **Limited Email & SMS Automation:** Critical alerts and updates to lead owners were dependent on manual processes or inconsistent third-party tools, leading to delayed communication. - • **Manual Marketing Campaigns:** iBuyNew’s marketing team lacked a scalable platform for nurturing leads and had difficulty segmenting audiences and tracking campaign performance. ## Results % Lead Response Time 20 → 11 minutes Average lead response time reduced % Lead-to-Deal Conversion 15 → 19.5 % Increase in conversion rate % Nurtured Leads Converted 200 → 250 leads Improvement in nurturing efficiency % Customer Journey Tracking 0 → 100 % Visibility across the sales funnel ## Which technologies powered this solution? Salesforce Sales CloudDistribution EngineAirCall IntegrationSlack IntegrationAPI IntegrationSalesforce Marketing CloudSalesforce FlowSMS Integration ## Our technical approach and implemented solution - 1 **AirCall VoIP Integration:** Integrated AirCall with Salesforce to automatically log inbound and outbound calls, link call recordings to lead records, and provide real-time visibility into sales conversations. - 2 **Lead Distribution Automation:** Implemented Distribution Engine to intelligently assign leads to the most appropriate sales agents based on availability, workload, and geographic territory, reducing response times and increasing engagement. - 3 **Workflow Automation with Flows:** Automated key processes such as lead follow-up tasks, status transitions, opportunity creation, and notification triggers using Salesforce Flow, reducing manual workload and ensuring consistency. - 4 **Slack Notifications for New Leads:** Configured real-time Slack alerts to notify agents and team leads of new high-priority leads, improving first-contact speed and accountability. - 5 **uFinancial Integration:** Established a seamless data flow between Salesforce and uFinancial to keep financial advisor updates in sync with buyer records, enabling a unified view of customer progress. - 6 **PropertyBase Integration:** Automated Salesforce–PropertyBase data sync via Skyvia, reducing manual effort and ensuring accurate property records. - 7 **Email & SMS Automation:** Automated key alerts and reminders to lead owners via SMS and email, ensuring no opportunities were missed and improving sales agent responsiveness. - 8 **Marketing Cloud for Campaign Automation:** Leveraged Salesforce Marketing Cloud to run personalized email drip campaigns, audience segmentation, lead nurturing workflows, and campaign performance tracking for both warm and cold leads. - 9 **Custom Dashboards & Reports:** Developed real-time dashboards and performance metrics to track lead sources, agent productivity, campaign performance, and buyer pipeline health. See how Salesforce can transform your real estate sales and marketing workflows. [Learn more about our Salesforce service.](https://tirnav.com/services/salesforce) Inspired by This Success Story? ### Company Info - Name:iBuyNew Australia Pty LTD - Location:Australia - Industry:Real Estate - [Visit Website](https://www.ibuynew.com.au/) ### Project Details - Duration:6 Months - Type:Salesforce - Resource:2 ## Success Stories You Might Like [![EDI Invoice Automation](https://tirnav.com/pk-hero.avif) Logistics ](https://tirnav.com/case-study/salesforce/logistics/pk-enterprises-invoice-automation) Canada 6 Months [ ### EDI Invoice Automation ](https://tirnav.com/case-study/salesforce/logistics/pk-enterprises-invoice-automation) SalesforceJava SpringBootApex+6 [Read Case Study](https://tirnav.com/case-study/salesforce/logistics/pk-enterprises-invoice-automation) 4.9 [![Aument Capital - Financial Service Cloud](https://tirnav.com/aument-capital-hero.jpeg) Wealth Management ](https://tirnav.com/case-study/salesforce/wealth-management/aument-capital-financial-service-cloud) Singapore 3 Months [ ### Aument Capital - Financial Service Cloud ](https://tirnav.com/case-study/salesforce/wealth-management/aument-capital-financial-service-cloud) SalesforceFinancial Service CloudXero API+3 [Read Case Study](https://tirnav.com/case-study/salesforce/wealth-management/aument-capital-financial-service-cloud) 5 [![Salesforce Dynamic Landing Page](https://tirnav.com/ener-saving-hero.avif) Energy & Utilities ](https://tirnav.com/case-study/salesforce/energy-utilities/ener-saving-dynamic-landing-page) Canada 3 Months [ ### Salesforce Dynamic Landing Page ](https://tirnav.com/case-study/salesforce/energy-utilities/ener-saving-dynamic-landing-page) SalesforceVisualForce PageApex+3 [Read Case Study](https://tirnav.com/case-study/salesforce/energy-utilities/ener-saving-dynamic-landing-page) 5